Bilibili reported RMB7.47 billion in first-quarter revenue, up 7%, as mobile game revenue fell 12%

Written by Claude Sonnet 5.5, an AI model, from public records. Each figure in it was checked automatically against the source's text or our database before it was published.

On May 19, 2026, Bilibili Inc. announced its unaudited financial results for the first quarter ended Mar 31, 2026. Bilibili, which described itself as a leading video community for young generations in China, reported total net revenues of RMB7.47 billion, up 7% from the same period of 2025; in dollars that is US$1.08 billion, at the RMB6.8980 to the dollar rate of Mar 31, 2026 that Bilibili used for its translations. Net profit for the group was RMB202.0 million, against a net loss of RMB10.7 million in the same period of 2025; the net profit attributable to Bilibili Inc.'s shareholders was RMB209.8 million, higher than the group figure because the noncontrolling interests' share was a loss.1^,2^,3^,4^,5^,6^,7

Revenue from mobile games was RMB1.52 billion, down 12% from the same period of 2025. Bilibili said the fall reflected a high base from the prior-year performance of the title San Guo: Mou Ding Tian Xia, which it said was moving into a stable and mature life cycle. Advertising revenue was RMB2.59 billion, up 30%, and value-added services revenue was RMB2.91 billion, up 4%, while IP derivatives and others brought in RMB448.2 million, down 4%. Average daily active users were 115.2 million, up 8% year over year, and average daily time spent was 119 minutes, up 11 minutes.8^,9^,10^,11^,12^,13

Gross profit was RMB2.77 billion, up 9%, with a margin of 37.1% against 36.3% in the same period of 2025. Chief financial officer Sam Fan said the improvement marked the company's 15th consecutive quarter of margin expansion. Adjusted net profit, a non-GAAP measure that left out items such as share-based compensation and the amortization of intangibles from acquisitions, was RMB585.4 million, up 62%. At Mar 31, 2026, Bilibili held RMB24.19 billion in cash and cash equivalents, time deposits and short-term investments. Under its two-year US$200 million repurchase program, approved in November 2024, the company said it bought back 2.5 million listed securities for US$60.3 million in the quarter and that the program had been completed by the date of the release. Bilibili filed the release with the SEC on a Form 6-K, the form foreign companies use to report between annual reports, as Exhibit 99.1.14^,15^,16^,17^,18^,19^,20^,21^,22^,23^,24