AppLovin’s revenue rose 40% to $1.48 billion in the quarter to Mar 31, 2025, as it agreed to sell its mobile games business to Tripledot
The 10-Q for the quarter to Mar 31, 2025 showed net income of $576.4 million and a $188.9 million goodwill impairment charge on the Apps business that AppLovin was selling.
AppLovin reported revenue of $1.48 billion for the quarter from Jan 1 to Mar 31, 2025, up 40% from $1.06 billion a year earlier. Net income was $576.4 million, or $1.67 a diluted share, against $236.2 million, or $0.67 a share, and income from operations was $663.5 million against $339.6 million. AppLovin published the figures in an earnings release and filed its 10-Q, the quarterly report that US public companies file with the Securities and Exchange Commission, on May 7, 2025. Advertising revenue rose 71% to $1.16 billion, while Apps revenue, from the company’s free-to-play mobile games, fell 14% to $325.0 million.1,2,3,4,5,6,7,8,9,10,11,12
On May 7, 2025, AppLovin and certain subsidiaries signed a definitive agreement to sell the company’s mobile gaming business to Tripledot, a privately held company with which it had signed a non-binding term sheet on Feb 12, 2025. AppLovin described its Apps portfolio as more than 200 free-to-play mobile games across five genres, run by ten studios. AppLovin’s release said the consideration was $400.0 million, made up of $150 million paid at closing and a $250 million promissory note, plus an ownership stake of about 20% in Tripledot’s common equity, subject to customary purchase price adjustments. The note was to mature 18 months after closing and to bear interest of 11% a year. Closing required approval by Tripledot’s shareholders and the end of the US antitrust waiting period, among other conditions, and AppLovin said it expected the deal to close in the second quarter of 2025.13,14,15,16,17,18,19,20,21,22
AppLovin booked a $188.9 million non-cash goodwill impairment charge on its Apps business. Goodwill is the amount paid in earlier acquisitions above the fair value of the net assets acquired; the company said the term sheet and the sale talks in the quarter were an indicator of impairment, and its test found the unit’s carrying amount above its estimated fair value. The 10-Q said AppLovin would report the Apps segment as a discontinued operation, apart from its continuing results, from the second quarter of 2025. The games’ in-app purchase revenue fell 12%, mainly on a 15% drop in purchase volume. The company counted an average of 1.5 million monthly active payers, meaning mobile devices that made at least one in-app purchase in a month, and an average revenue per monthly active payer of $52. It also recorded $11.0 million of restructuring charges for workforce reductions, $3.3 million of it in Apps. AppLovin repurchased 2,931,609 of its Class A shares in the quarter for $1.0 billion.23,24,25,26,27,28,29,30,31,32
Our records hold the text of the 10-Q’s management discussion (41 subsections) and its 14 numbered notes, not its other exhibits. They list the quarter’s revenue as $1.16 billion, the Advertising segment’s figure, and its operating income as $839.98 million, against the 10-Q’s totals of $1.48 billion and $663.5 million; this article uses the 10-Q’s. Our records keep one value for each period of an SEC filer, the latest filed, so they cannot tell whether the 10-Q’s year-earlier figures were restated.33,34,35,9,1,6,36
How each figure was checked
- total revenue of the quarter and a year earlier, with the change, in the 10-Q$1.48 billion; $1.06 billion; 40%Notes to the financial statements in the same 10-Q ↗
- net income of the quarter$576.42 million for the quarter from Jan 1, 2025 to Mar 31, 2025
- net income a year earlier$236.18 million in the same quarter a year earlier
- diluted earnings per share of the quarter1.67 USD per share for the quarter from Jan 1, 2025 to Mar 31, 2025
- diluted earnings per share a year earlier0.67 USD per share in the same quarter a year earlier
- income from operations of the quarter and a year earlier, in the 10-Q$663.5 million; $339.6 millionNotes to the financial statements in the same 10-Q ↗
- the earnings release is dated May 7, 2025 and covers the quarter to Mar 31, 2025May 7, 2025; quarter ended Mar 31, 2025AppLovin earnings release, Exhibit 99.1 to the 8-K of May 7, 2025 ↗
- day the 10-Q was filedMay 7, 2025
- advertising revenue of the quarter and the change, in the 10-Q$1.16 billion; 71%Notes to the financial statements in the same 10-Q ↗
- apps revenue of the quarter, in the 10-Q$325.0 millionNotes to the financial statements in the same 10-Q ↗
- apps revenue change, in the 10-Q14%Notes to the financial statements in the same 10-Q ↗
- what the Apps are, in the 10-Qfree-to-play mobile gamesNotes to the financial statements in the same 10-Q ↗
- the definitive agreement with TripledotMay 7, 2025Notes to the financial statements in the same 10-Q ↗
- the non-binding term sheet with TripledotFeb 12, 2025Notes to the financial statements in the same 10-Q ↗
- the size of the games portfolio, in the 10-Qover 200 free-to-play mobile games, five genres, ten studiosNotes to the financial statements in the same 10-Q ↗
- the consideration, in the release$400.0 million in cash: $150 million at closing and a $250 million promissory note; about 20% of Tripledot common equityAppLovin earnings release, Exhibit 99.1 to the 8-K of May 7, 2025 ↗
- the maturity of the promissory note18 months from the ClosingNotes to the financial statements in the same 10-Q ↗
- the interest on the promissory noteeleven percent (11%) a yearNotes to the financial statements in the same 10-Q ↗
- who Purchaser Parent is, in the 10-QTripledot is the Purchaser ParentNotes to the financial statements in the same 10-Q ↗
- a closing condition: Tripledot shareholdersapproval by the requisite shareholders of Purchaser Parent, which is TripledotNotes to the financial statements in the same 10-Q ↗
- a closing condition: US antitrust waiting periodexpiration of the waiting period under the Hart-Scott-Rodino Act of 1976Notes to the financial statements in the same 10-Q ↗
- the expected closing, in the releasesecond quarter of 2025AppLovin earnings release, Exhibit 99.1 to the 8-K of May 7, 2025 ↗
- goodwill impairment of the quarter$188.94 million for the quarter from Jan 1, 2025 to Mar 31, 2025
- why the goodwill impairment test was runthe term sheet and the negotiations were an indicator of impairment for the Apps reporting unitNotes to the financial statements in the same 10-Q ↗
- what the test foundthe carrying amount exceeded the estimated fair value; $188.9 million non-cash chargeNotes to the financial statements in the same 10-Q ↗
- the Apps segment to be reported as a discontinued operationfrom the second quarter of 2025Notes to the financial statements in the same 10-Q ↗
- why in-app purchase revenue fell, in the 10-Q12%; 15% fewer purchasesNotes to the financial statements in the same 10-Q ↗
- monthly active payers and revenue per payer, in the 10-Q1.5 million payers; $52 per payerNotes to the financial statements in the same 10-Q ↗
- what a monthly active payer is, in the 10-Qa unique mobile device active on one of the Apps in a month that completed at least one in-app purchaseNotes to the financial statements in the same 10-Q ↗
- restructuring charges for workforce reductions, in the notes$11.0 million: $7.7 million Advertising, $3.3 million AppsNotes to the financial statements in the same 10-Q ↗
- shares repurchased in the quarter, in the 10-Q2,931,609 shares for $1.0 billionNotes to the financial statements in the same 10-Q ↗
- share buybacks of the quarter$1 billion for the quarter from Jan 1, 2025 to Mar 31, 2025
- which documents of the filing our records holdWe hold the text of this filing's management discussion and analysis (41 subsections); notes to its financial statements (14 numbered notes). We do not hold the filing's other exhibits, and nothing else of it is held: a sentence about what the filing does not say is about the text we hold.
- revenue our records list for the quarter$1.16 billion for the quarter from Jan 1, 2025 to Mar 31, 2025
- operating income our records list for the quarter$839.98 million for the quarter from Jan 1, 2025 to Mar 31, 2025
- whether year-earlier figures can be told as restatedOur records keep one value for each period of an SEC filer, the latest filed, so they cannot tell whether this filing's year-earlier figures were restated.
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The record
- Company
- AppLovin (CIK 1751008)
- Form
- 10-Q
- Accession
- 0001751008-25-000053
- Filed
- May 7, 2025
- Period covered
- Jan 1, 2025 – Mar 31, 2025
- Revenue
- 1,158,974,000 USD
- Revenue, a year earlier
- 1,058,115,000 USD
- Operating income
- 839,982,000 USD
- Operating income, a year earlier
- 339,559,000 USD
- Net income
- 576,419,000 USD
- Net income, a year earlier
- 236,183,000 USD
- Goodwill impairment
- 188,943,000 USD
- Goodwill impairment, a year earlier
- 0 USD
- Share buybacks
- 1,000,911,000 USD
- Share buybacks, a year earlier
- 752,224,000 USD
Quarterly revenue, last 8 periods
About AppLovin
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