Playtika's first-quarter 2025 revenue rose 8.4% to $706 million as net income fell 42.3%

Written by Claude Sonnet 5.5, an AI model, from public records. Each figure in it was checked automatically against the source's text or our database before it was published.

Playtika, a mobile games developer, reported revenue of $706 million for the quarter ended Mar 31, 2025, up 8.4% from $651.2 million a year earlier. Operating income fell to $67.8 million from $98.1 million, and net income to $30.6 million from $53 million, or $0.08 a diluted share against $0.14. The figures are in a Form 10-Q, the quarterly report a US-listed company files with the Securities and Exchange Commission, which Playtika filed on May 8, 2025.1^,2^,3^,4^,5^,6^,7^,8^,9^,10^,11^,12

Playtika said revenue rose $54.8 million mainly on incremental revenue from the SuperPlay acquisition in November 2024, which more than offset lower monetization, mostly in slot-themed games. Revenue was $620.8 million in the quarter ended Sep 30, 2024, before that acquisition. In its earnings release, Playtika put Slotomania's revenue at $111.8 million, lower than a year earlier, and Bingo Blitz's at $162.4 million, up 3.1% on the year. It put Dice Dreams at $78.6 million, up 124.5% sequentially against a partial quarter of revenue contribution in Q4 2024. Chief Executive Robert Antokol said in the release that the first quarter was a record, with revenue above $700 million, the highest in the company's history.13^,14^,15^,16^,17^,18

In the quarter, sales and marketing expenses rose $81.4 million, which Playtika tied largely to a larger media buy, other marketing spending and depreciation and amortization from the SuperPlay acquisition. A note on its segments put advertising expense at $224.4 million for the quarter, against $160.1 million a year earlier.19^,20

Playtika's own measure, adjusted EBITDA, was $167.3 million for the quarter, against $185.6 million a year earlier. Its credit agreement defined it as net income before interest, taxes, depreciation and amortization, impairment charges, stock-based compensation, contingent consideration, acquisition expenses and certain other items, so it is not a figure under US accounting rules (GAAP). The earnings release reaffirmed the company's guidance of revenue between $2.80 and $2.85 billion and adjusted EBITDA between $715 and $740 million.21^,22^,23

After the quarter, on Apr 23, 2025, Playtika amended its credit agreement, cutting its revolving credit facility from $600 million to $550 million; subject to conditions, the amendment would extend the facility's maturity to Sep 11, 2027. At Mar 31, 2025, the notes carried $360.0 million for SuperPlay and $26.5 million for InnPlay as contingent payments still owed for those acquisitions, amounts revalued for the businesses' performance since the purchase and for the passage of time.24^,25^,26^,27^,28

Our records keep one value for each period, the latest filed, so they cannot tell whether the year-earlier figures in this report were restated. Of this filing, our records hold the text of its management discussion and analysis and the notes to its financial statements, and not its other exhibits.29^,30