FilingsForm 4
Alphabet CEO Sundar Pichai sold $8.13 million of shares on Oct 15, 2025
Value$8.13 million
Shares32,500
Average price$250.15
FiledOct 17
Alphabet chief executive officer Sundar Pichai sold 32,500 shares for $8.13 million, an average of $250.15 a share, on Oct 15, 2025, according to a Form 4, the form an insider files when trading the company's shares. The shares were held directly, and after the last sale line the form states a direct holding of 2,369,619 shares of Class C Capital Stock. The sales were made under a Rule 10b5-1 trading plan that the reporting person adopted on Dec 2, 2024, according to the form's remarks. The Form 4 was filed with the SEC on Oct 17, 2025.1,2,3,4,5,6,7,8,9,10,11
How each figure was checked
- the reporting owner, as the form is signedSundar Pichai (filed as Pichai Sundar)
- the reporting owner's roledirector and officer (Chief Executive Officer)
- shares sold (the whole of the sale side)32,500
- value of the sale side$8.13 million
- average price of the shares sold$250.15
- first date of the sale linesOct 15, 2025
- last date of the sale linesOct 15, 2025
- how the shares sold were held6 sale lines held directly
- the shares the form states after the last sale lineafter the last sale line the form states 2369619 shares of Class C Capital Stock held directly
- the Rule 10b5-1 box and the form's remarksticked: the filing marks a transaction on the form as made under a Rule 10b5-1 plan; the box is one answer for the whole form. The form's remarks say: "All transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 Trading Plan adopted by the Reporting Person on December 2, 2024."
- the day the Form 4 was filedOct 17, 2025
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The record
- Issuer
- Alphabet (CIK 1652044, filed as Alphabet Inc.)
- Form
- 4
- Accession
- 0001193125-25-242766
- Filed
- Oct 17, 2025
- Period of report
- Oct 15, 2025
- Reporting owner
- Sundar Pichai (CIK 1534753, filed as Pichai Sundar)
- Relationship
- director and officer (Chief Executive Officer)
- Rule 10b5-1 checkbox
- Ticked
- Line 1
- S (sale) · 2,047 Class C Capital Stock at $247.48 · Oct 15, 2025 · disposed, directly · 2,400,072 held after · footnote F1
- Line 2
- S (sale) · 5,513 Class C Capital Stock at $248.41 · Oct 15, 2025 · disposed, directly · 2,394,559 held after · footnote F2
- Line 3
- S (sale) · 4,621 Class C Capital Stock at $249.61 · Oct 15, 2025 · disposed, directly · 2,389,938 held after · footnote F3
- Line 4
- S (sale) · 10,740 Class C Capital Stock at $250.56 · Oct 15, 2025 · disposed, directly · 2,379,198 held after · footnote F4
- Line 5
- S (sale) · 8,401 Class C Capital Stock at $251.40 · Oct 15, 2025 · disposed, directly · 2,370,797 held after · footnote F5
- Line 6
- S (sale) · 1,178 Class C Capital Stock at $252.28 · Oct 15, 2025 · disposed, directly · 2,369,619 held after · footnote F6
- Footnote F1
- The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $246.94 to $247.94, inclusive. The Reporting Person undertakes to provide to any security holder of Alphabet Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (1) to (6) to this Form 4.
- Footnote F2
- The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $247.98 to $248.98, inclusive.
- Footnote F3
- The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $249.01 to $250.01, inclusive.
- Footnote F4
- The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $250.02 to $251.02, inclusive.
- Footnote F5
- The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $251.02 to $252.02, inclusive.
- Footnote F6
- The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $252.04 to $253.04, inclusive.
- Footnote F7
- Class C GSUs entitle the Reporting Person to receive one share of Alphabet Inc. Class C capital stock for each share underlying the GSU as GSU vests. 1/12th of the GSU vested on March 25, 2023 and an additional 1/12th of the GSU will vest quarterly thereafter until the GSUs are fully vested, subject to continuing employment on the applicable vesting dates.
- Remarks
- All transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 Trading Plan adopted by the Reporting Person on December 2, 2024.
Insider purchases and sales of Alphabet shares, 12 months
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About Alphabet
Alphabet page →Revenue$402.84 billionYear to Dec 31, 2025 · +15.09% year over year
Operating income$129.04 billionYear to Dec 31, 2025 · +14.81% year over year
Net income$132.17 billionYear to Dec 31, 2025 · +32.01% year over year
- Studios
- Google DeepMind, Isomorphic Labs
- Open roles
- 30 open roles · 3 posted this week · 1 job board
- Layoffs, 12 months
- No WARN notices in the US states we read
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