Finance · lesson 4 of 153 min readHands-on

Dilution and stock-based pay

Paying staff in stock instead of cash doesn't cost the company cash. It costs every existing shareholder a slightly smaller slice of the company, one grant at a time.

Updated Sep 28, 2026

Try it first

  1. Option or RSU, current
  2. From grant to EPS
  3. Add the shares
  4. An option under water
  5. Compare two studios
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Option or RSU

Sort each description into a stock option or a restricted stock unit (RSU).

An employee stock option is not an employee stock ownership plan, which is a retirement plan an employer funds with company stock.

  • The right to buy a share at a set price after a certain period of time
  • A promise of an actual share, delivered once a vesting schedule is met
  • Has no purchase price attached at all
  • Can end up worth nothing if the stock falls below the price it lets you buy at

The lesson

Game studios, like most technology companies, pay a meaningful share of engineering, art and design compensation in stock rather than cash, usually through options or restricted stock units that vest over several years. Investor.gov’s glossary describes an employee stock option as the right “to buy their company’s stock at a set price after a certain period of time,” a definition worth separating carefully from an employee stock ownership plan, a retirement plan an employer funds with company stock; the two get confused often enough that investor.gov’s own entry leads with the distinction. A restricted stock unit works more simply: it’s a promise of an actual share, delivered once a vesting schedule is met, with no purchase price attached at all. Both are compensation. Neither shows up as a cash outflow on the day they’re granted.

That’s exactly why they show up somewhere else: in the share count. A company doesn’t have a fixed number of shares carved in stone; it has an authorized pool it can issue from, and every option exercised or RSU vested draws a new share out of that pool and adds it to the shares outstanding. Nothing about the company’s assets, revenue or cash changes the moment that happens. What changes is the denominator every per-share number gets divided by. Earnings per share, in investor.gov’s own definition, is “a public company’s net profit divided by the number of its common shares,” and it’s the cleanest way to see dilution’s mechanical effect: if net profit stays exactly flat but the share count rises 5% from a year of vesting grants, EPS falls by roughly that same 5%, without the business having gotten any less profitable in absolute terms. Multiply that fall across a market that prices a stock partly on its EPS, and dilution’s cost to an existing shareholder becomes visible even though no cash ever left the building.

None of this makes stock-based pay a bad idea, and for a studio without the cash flow of a large public parent, it can be close to the only way to compete for engineering and creative talent against companies with deeper pockets, since it lets the company pay competitively without spending cash it doesn’t have. It also ties an employee’s own outcome to the company’s stock price in a way a salary never does, which cuts both ways: it can align incentives well when the stock does well, and it can leave an employee holding options worth nothing if the price falls below the price those options let them buy at. Options, per investor.gov’s definition, give “the right – but not the obligation” to buy at a fixed price; an option struck at $50 is worthless to exercise if the stock is trading at $30, no matter how large the grant looked on the day it was offered.

What a reader can actually check, from a company’s own filings, is the size of this effect relative to the company’s size: how many new shares stock-based compensation is adding to the count each year, as a percentage of shares already outstanding, and how that compares to how many shares the company’s buyback program is retiring over the same period. A studio granting stock aggressively while buying back little or nothing is diluting existing shareholders faster than a studio doing the same size of grants while repurchasing enough shares to offset them. Both numbers are disclosed; neither headline growth in revenue nor a rising stock price tells you which pattern a given company is actually running.

Key conceptsDilutionStock-based pay

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Sources

  1. Investor.gov, glossary: Earnings Per Share
  2. Investor.gov, glossary: Employee Stock Option Plans
  3. Investor.gov, glossary: Options

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